Digital Transformation Strategy, Framework And Tools
By
embracing innovation, agility, and customer-centricity, digital transformation
strategy fosters organisational progress.
It
is not the strongest or the most intelligent who will survive, but those who
can best manage change.
CHARLES DARWIN
Digital Transformation Strategy: Framework & Tools
Is your business facing
challenges set up by the merging of the physical, digital, and human worlds?
Well, then it’s time for you to pep up your knowledge about digital
transformation strategy.
Digital transformation strategy is a
detailed plan for how your business will solve these key hurdles and
challenges. Companies of all sizes are seeing desirable business outcomes from
digital transformation efforts. For instance service & product improvement
and innovation, operational efficiency, and increased swiftness across the
value chain.
Willing to develop such a strategy for your
own business too? Look nowhere, you are at the right place. Through this
article we will take you on a step by step journey to understand how digital
transformation can boost your business and take you to new heights.
The journey towards value of any type starts
with defining a strategy for your specific business needs and desired
outcomes. So, Learn Transformation helps your
organization in the same direction.
- Clear targets, management
buy-in, and targeting easy wins early are just some of the key aspects of
a successful digital transformation. According to experts from
Learn Transformation. Digital transformation provides a lot of
opportunities and organizations use them to improve their customer
services, reform their internal operations and invent their way to a
sustainable future.
- Learn Transformation’s
experience says that successful digital transformation must rest on a
foundation of smart digital transformation strategy. And making fine investment alternatives to widen competitive
advantage, profit, and value—and then implementing them with direction is
a smart business strategy.
- According to Learn
Transformation, any digital transformation strategy looks at the goals,
current situation and how to move forward on a transformational journey in a way that makes sense and connects the dots.
Also see: Top 10 steps for a successful business transformation
Table of Conntents:
·
Digital Transformation Strategy: Framework & Tools
·
Two questions that top every CEO’s digital agenda:
·
Key Tenets of Effective Digital strategy
·
Tools of the Digital Transformation
Two questions that top every CEO’s digital
agenda:
- What does the company of
the future look like?
- How do we get there?
Key Tenets of Effective Digital strategy
1. Set clear targets
- What will digital
transformation do for your company? The first step in your digital
transformation journey is finding an answer to this question and this
makes it significant for all those involved.
- Firms must identify key
milestones and targets for the organization to aim for. Ideally with low-hanging fruit first to help build momentum –
before relaying the road-map clearly to key stakeholder groups, and
keeping them up-to-date through detailed communications plans.
- Learn Transformation thinks
that targets are needed for each source of value creation – cost savings,
revenues, for better work of agents, and gratification of members and
customers—and for different ways of working.
Also see: SWOT
analysis
2) Secure investment
- In this the phase “you get
what you pay for” holds true, and only firms willing to truly commit to
the investment needed will be able to pull off a digital
transformation framework.
- Learn Transformation
Experts thinks that if “Investment is likely to result in lower profits
for a while. But without it there is a serious risk to profits in the
longer term.”
- Superiorly, companies do
need to assign investment & with this the current business will
improve and new business will be built up.
3) Align digital transformation strategies
with business goals
- According to Learn
Transformation, humans, and not the technology, are at the heart of
digital transformation.
- Leaders need to communicate
that switching to digital is the ideal strategy, figuring out the end
result, & reducing the panic of the ‘eventual effect’ whereby previous
products or processes are replaced by brand new or digital ones.
4) Make experimentation with digital
technologies easy
- Companies must set
parameters around digital transformation that allow frequent testing of
theory. Obtaining practical learning, and further modifying or getting
rid of investigation.
- Companies who share three 3
finest operations. They connect revolution to a big-picture vision, make
trials easy for employees, and also, share duties among
everyone with a tie up in the innovation.
5) Develop your communications plan
- Learn Transformation
focuses on encouraging the right culture. A culture that will get the
wheels of a digital transformation in motion. That’s why education should be any organization’s primary
focus.
- It’s vital for every
employee to understand why things are the way they are. why changes are happening within the business?
And also, what type of behaviors will be needed to make the changes
effective? Without this basic transparency, it will prove
impossible to get a company’s various teams behind any digital
transformation framework.
- Moreover, change can begin
in areas where there are fewer risks—in marketing. For instance, by testing messages and
channels to find out what is most effective.
6) Expertise in risk management
- Every single thing about
digital transformation and troublesome business models seems to go against
the traditional IT concepts of risk controls. Digital transformation is
about moving fast & growing and scaling new technologies.
- It requires the good design
of risk management and controls around the digital transformation effort.
Also Read: 21 Best Digital Transformation Books
Tools of the Digital Transformation
Digital transformation is not only a
technological switch, but an organizational change at the convergence of
business & people. Such reflection must take into account countless
possibilities.
And as a message to everyone that reads this,
remember, the technology in itself does not equate to digital transformation.
The culture, customer & employees accompanying business progression must be
at the heart of each & every technology investment.
As digital business transformation is
going to take the limelight of most organizations. Therefore here are the some digital transformation technologies that will
influence the enterprise landscape in the 21st century. Including AI, 5G,
advanced data analytics, and also some that may amaze you. So, without further ado, here are those trends that I believe will be
the most significant in 21st century.
Leader’s Tip:
Communicate and align: Make sure the vision is well communicated, that
stakeholders are involved, and that there is alignment at all organisational
levels.
1. 5G for Everyone
21st century will be the era of 5G. With some
of the major names in telecommunications, like AT&T, Qualcomm, Ericsson,
Verizon, Nokia & Huawei. Making sure that global 5G
placement stay on pace & the world’s finest Android handset creators
already releasing 5G phones, 5G will strike the ground running in this century.
Additionally to bringing us all quicker
broadband speeds & more reliable mobile networks. The reproduction of 5G will also quicken advancements in smart
manufacturing, smart vehicle, and smart city. In other words, the true worth of
5G won’t be restricted to phones. Just about every industry that pushes our
daily lives will be modified – for the better – by the technological
advancement that will define this century.
2. Cloud Data Management will increase
data mobility & portability
Businesses will look to Cloud Data
Management to ensure the possibility of data covering all storage
surroundings in 21st century. Data needs to be fluid in the hybrid &
multi-cloud landscape. And Cloud Data Management’s function to expand data mobility &
portability is the reason it has become an industry in and of itself.
The 2019 Veeam Cloud Data Management report
disclosed that organizations vowed to spend an average of US$41 million on
establishing Cloud Data Management technologies this year. The
sight of ‘your data, when you require it, where you require it’ can only be
obtained through a vigorous CDM strategy. So, its importance will only grow over the course of next year
and hence it becomes an undeniable necessity for anybody creating a
robust digital marketing strategy for their business.
3. Blockchain in Mainstream
We believe that digital transformation
services will boom with conventional applications coming out in 21st century. That
will rapidly transform areas such as digital identity verification, data
security & intelligent automation. Sectors such as regulatory bodies, BFSI,
logistics, and government agencies have already begun using blockchain. Further,
They use it to set up complex autonomous verification & validation
systems that need minimal human intervention, thanks to the capacity of
blockchain to be immutable.
As we know that Amazon Web Services
adjusting blockchain technology with their subscription based
blockchain-as-a-service platform. And they are not solo on this effort. Many
other universal leaders are also playing in this area, including IBM, Samsung,
China’s Alibaba & Microsoft.
What’s more, we are starting to see real use
cases for the technology far off payments & cryptocurrencies. Look to how
blockchain will be utilized in intellectual property & royalties, food
safety, and real estate/asset management for instance. Moreover, 21st century
is marking the potential importance of Blockchain in digital
transformation framework.
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4. Analytics are the fierce trump card
Companies that aren’t investing deliberately
in analytics by 2020 probably won’t be in business in 2021.
There is simply far too much valuable customer data to be collected, processed
& turned into insights for any company to be competitive without making
full use of modern analytics tools.
Every other business is grasping experienced
analytics tools to find out problems, solutions & opportunities. That’s why
we are seeing a combination of analytical capabilities across the tech world. From
Salesforce obtaining Tableau to Microsoft developing
its own Power Platform.
Every major tech company has already estimated
that the future is in data—most indicatively, the real-time processing of it. And so, nevertheless of what industry you’re in, analytics will
again be one of the most ruling central points of digital
transformation in coming years.
5. AI and Machine Learning propagating
data analytics
If you will invest in analytics, you also need
to invest in AI & machine learning to get ready to
navigate the huge, boiling seas of information & data that you aim to put
to good use.
The worth of AI & machine learning to data
analytics can be refined into 3 separate value propositions: speed, scale &
convenience. Speed and scale refer to the benefit of automating the inspection
of huge data sets. As opposed to allocating human data analysts to the task. Thanks to
AI and machine learning, you can analyze complex data sets in a snippet of the
time which it used to take just two years ago.
This is not because AI & machine learning
algorithms have become exceptionally good at data analysis. And also, because that analysis can
easily be scaled in the cloud. On the convenience side the inclusion of AI
& machine learning to analytics tools has made them instinctive. Much more reliable as
well as easy to use.
6. A faster Wi-Fi for a faster world
Although Wi-Fi 6 and 5G are entirely different
technologies, both will be bringing us much faster processing & wireless
connection speeds in this century’s digital transformation journey. 5G and
Wi-Fi 6 will generate an ideal end-to-end combination of ultra-fast
connectivity for home & office. You can expect download speeds up to 3x
faster than were achievable with Wi-Fi 5. But that isn’t the best measure of the new standard’s value.
The true worth of Wi-Fi 6 will
be its capacity to increase quicker data speeds to far more devices than Wi-Fi
5 was able to manage.
So, This is
important for two main reasons:
- The first is that the no.
of connected devices on the average Wi-Fi network is awaited to rise from
roughly 10 now to 60 over the next few years. And that increase will need
quicker, more efficient & smarter Wi-Fi capabilities.
- The quality & volume of
data gripped through Wi-Fi networks are both increasing as well, and Wi-Fi
5 can’t handle the load all that well. Wi-Fi 6 will remove these problem
areas beginning in 21st century.
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7. Conversational Artificial Intelligence
One major thing that has achieved attention
now is conversational bots. From websites to major apps, a lot of
customer-facing interactions are now handled by programmed bots that can
clarify queries & respond intelligently.
Whether it is ordering food from a restaurant,
carrying out a banking transaction or booking a cab. Tech-savvy consumers are progressively depending on personal
digital assistants or bots to assist them. The reproduction of smart devices
like wearables & IoT enabled home and personal electronic
devices. Smart home speakers have created huge possibilities for a business
to connect more efficiently with end users. At present this is the best
digital transformation strategy a company can leverage to expand its
boundaries.
Today, you can ask your smart coffee maker to
brew a coffee in the most delicate alternatives of taste & smell without
even touching the coffee maker. You can simply ask the personal assistant on
your phone to do so. If this is not a massive technological revolution then
what else is?
8. Immersive Experiences
2020 is seeing consumer experiences shifting
to a more immersive phenomenon. A phenomenon where almost everyone from a local retail shop to an e-commerce
giant will offer interactive experiences, courtesy of technology like augmented
& virtual reality. Gartner says – this digital transformation journey is
going to be the most remarkable one as by 2022. As, Nearly 70% of all businesses would be using immersive customer
experiences in some form on an experimental basis.
Such immersive technology will find its way
into a no. of consumer-facing scenarios. For instance virtual assistants, demonstrations, field services and so
on. With gadgets supporting immersive experiences like smart glasses &
wearables being available for very affordable prices. Furthermore, The consumer base requiring such experiences will grow enormously
in the coming years. The possibilities are limitless and businesses small or
big can undergo this digital transformation. And then, take advantage of this
opportunity to improve their competence.
Also See: Digital Business and Digital
Leadership in 21st Century
9. Autonomous drones, connected vehicles &
Smart Cities become our new reality
The combination of edge compute and 5G will
bring us significantly closer to truly autonomous cars, drones, and smart
cities in 21st century. Tesla distinctly is the first name which is bringing
this to market, but this isn’t something only Elon Musk is trying to gear.
Moreover, This is happening by the direct strategic alignment between digital
transformation technology makers & automotive manufacturers.
Companies like Qualcomm/ Intel/ Nvidia &
Ford/ BMW/ Volvo/ are merging up while Uber is building their autonomous fleet
& Amazon is looking to cover your every need to your door via an autonomous
drone to ultimately bring these long-committed digital transformation
technologies to the market.
Leader’s Tip:
Encourage experimentation, reward originality, and provide resources for
ongoing learning and development to promote an innovative culture.
10. UX/CX, XaaS & privacy: How
technology-adjacent Digital Transformation trends will take to center stage in
2020
Change itself is a core driver of Digital
Transformation. Because of this, I am highlighting the technology-adjacent
trends that I believe will rule Digital Transformation discussions: At the top
of my list are UX/CX (User/Customer Experience), XaaS (everything as a service)
and digital privacy.
i. User and Customer Experience:
As digital transformation success is closely
knitted with user and customer experience (UX/CX), that stress will continue to
lead business investments in digital transformation strategy. On the other,
improvements in connectivity (5G, Wi-Fi 6), smart automation (RPA, AI),
intuitive user interfaces (conversational AI, gesture analysis, AR), compute
capabilities (cloud, edge, machine learning),), and will combine to make coming
years an inflection point for UX and CX across a span of industries ranging from
retail & hospitality to healthcare as well as transportation.
ii. XaaS:
Everything-as-a-Service will obtain even more
strength in this 21st century, in even the most hardware-driven
industries/sectors of digital transformation technology. Hewlett
Packard Enterprise declared they would provide everything in their portfolio as
a service by 2022. This is just one big example, but all of the on-premise
providers are switching in same direction of digital transformation. As we
continue to see the rise of hybrid, onsite, cloud, etc., “big IT” will move
on-premises as-a-Service, right alongside analytics, big data, blockchain &
more.
iii. Digital
Privacy:
Thanks to the privacy failures from technology
companies in current years, the establishment of the EU’s General Data
Protection Regulation, and rising calls in the U.S. to urge controls on
technology companies, we will be seeing more companies finally getting serious
about privacy & data security issues in 2020.
We expect that many will adopt
privacy & transparency as a brand differentiator, allowing users to opt in
or out of data collection schemes with greater ease & awareness than in the
past.
The actual question will be whether companies
like Amazon (via Alexa) and Facebook will join in or carry on with silently
gather all the data from users. Beyond that, the opportunity for legacy
high-tech companies like including but not limited to Cisco, Dell, IBM &
HPE to develop some actual & meaningful structure around data security and
privacy could drive the way to a digital privacy rejuvenation starting in 2020.
So, It will be riveting to see which companies stay status quo, what companies
step up to drive privacy.
Also see: The seven best strategy tools you cannot
afford to miss
iv. Digital
Modeling
The notion is to develop a digital persona for
every product or service business has to offer its customers. This persona
would be used to arrive at choosing the right supporting digital enablers like
data generators (sensors, IoT enabled devices, etc.) as well as the right
decision path (data models & implementations of data science to arrive at
success models).
Such persona would be used to find out an
offering’s fitness to the market, the cost needed to maintain it feasible, the
business models & processes that need re-defining to support it and so on.
This entire exercise of digital transformation, though a bit tough, will bring
about a strategic advantage to adopters as their business offerings would be
more aligned for digital success than competitors.
Final word
At last, Business leaders need to sharpen their digital skills to keep pace
with the quickly growing market. Thus, We believe that these specific tools
will rule digital transformation discussions.
Frequently asked questions
What
are some challenges organizations may face during digital transformation
strategy implementation?
Challenges can include
resistance to change, skill gaps, legacy system integration, data security
concerns, organizational silos, and the need for cultural transformation.
What
are the key components of a digital transformation strategy?
Key components may include
defining goals and objectives, assessing current digital capabilities,
identifying technology and process gaps, prioritizing initiatives, developing a
roadmap, and establishing metrics to measure success.
Key Takeaways:
·
Accept change: Adopting a growth-oriented mindset is necessary for
digital transformation.
·
Put the customer at the centre of the plan by concentrating on providing
them with excellent experiences and value.
·
Agility and adaptability: To stay ahead in the digital environment, be
adaptable, constantly change, and make use of developing technology.
This blog is originally taken from : https://learntransformation.com/digital-transformation-strategy-framework-tools/
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